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Azat Mard
Meaning 'Free Man' in Armenian, Azat Mard is a sustainable, luxury menswear brand which celebrates the stories of Armenian heroes and culture through contemporary clothing. I am currently the brand's lead designer.
World Famous tee
In 1978, Armenian immigrant Nerses Kishmishian opened the doors to Blackpool's Armenian Kebab House. Now the longest running kebab shop in the north-west, Mr Kish is a local legend. This tee pays homage to his legacy, was shot in his restaurant, and is served up in a limited edition take-out box.
Special Blends tee
Tobacco is one of Armenia's biggest exports, and a huge part of its culture. This design takes inspiration from vintage packaging depicting tobacco fields afoot the iconic Mount Ararat.
Racing Team tee
The recent surge in F1's popularity and Alain Prost, the half Armenian, 4-time world champion inspired this design. A limited number of pit-crew boiler suits were released alongside it. Prost still refers to himself as "the fastest Armenian of the world".
Related Work
